An independent software studio.
We design, build and run our own products, from iPhone apps to developer tools and applied AI. Nobody hires us to build their idea. We build ours, and we stay with it.
What we do and don't do
We do
- Build our own products
- Run them for the long haul
- Give each one its own name and home
We don't do
- Not Client work
- Not Agency projects
- Not Contracts
Saying no to client work is what lets us keep the list short and do each thing properly.
How a product starts
The same five steps, every time. You can see where each product is on the Work page.
Find a problem worth solving
Usually one we have ourselves, or one we keep hearing from people we trust.
Build the smallest thing that helps
Enough to be useful on day one, and nothing we would have to take back later.
Try it with the people who need it
Real use, real data. We measure before we claim anything.
Give it a name and a home
Every product gets its own name and its own address under nadcode.com.
Keep running it
Launch is the start. We maintain what we ship.
In short
0
Products of our own
and counting
0
Client projects
and that is on purpose